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    Oct 15 2017  http //theaudiopedia What is PRODUCT LINE EXTENSION What does PRODUCT LINE EXTENSION mean PRODUCT LINE EXTENSION meaningPRODUCT LINE

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  • 14 Examples of Product ExtensionSimplicable

    Jun 17 2019  Up market Stretch The release of premium versions of a product designed to appeal to customers who are willing to pay more For example a sunscreen brand that releases a product that is made with organic ingredients that are all perceived as healthy that have less impact on the environment at a much higher price than products in the line that use standard chemical ingredients commonly

  • Product line extensions and pricing strategies of brand

    Product line extension was defined as the appearance of another product that a company introduces within the same market after its existing product Drug prices were average wholesale prices from the Drug Topics Red Book The relationship between product line extension and market success was examined using a logistic regression analysis

  • Find Merit s Wide Array of Medical Device Products

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  • Product Line and Product Mix Boundless Marketing

    Product Line Extensions A product line extension is the use of an established product s brand name for a new item in the same product category Line extensions occur when a company introduces additional items in the same product category under the same brand name such as new flavors forms colors added ingredients or package sizes

  • Brand Extension The Benefits and Pitfalls

    extension can also by extending same product and same brand with different product features e g introducing new flavors and selling different sizes of packaging From risk management perspective brand extension poses more risk than line extension Poorly executed extension of brand to new product categories can jeopardize

  • The Logic of Product Line Extensions

    Product line extensions can be effective ways to test market product improvements and at the same time address emerging segments Deciding which products are core is the sticky point Simply

  • Benefits of a product line extensionTHE Marketing Study

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  • Product Line Extensions Explainer Examples 2021

    Jun 24 2021  There are two types of product line extensions Horizontal extensions which involve maintaining the same price and quality of a product but changing factors like color or adding ingredients to differentiate the products Vertical extensions which involve increasing or decreasing the quality and price of a product to create a lesser quality or luxury product

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  • Brand Extension A Strategy for Competitive Advantage

    product in the same product class or to a product category altogether new to the company it is called horizontal brand extension According to Aaker and Keller 1990 based on their focus there are two varieties of horizontal brand extensions viz line extensions and franchise extensions In line extension a current brand name is used to

  • What is Product Line Extension Examples Pros and Cons

    Jun 02 2020  The concept of Product Line Extension can be defined as a business strategy where the firm plans to expand its established product brand name with the new range of items in the product category The Product Line Extension can be in the form of new colors forms shapes sizes flavors packaging and ingredients The main idea and agenda behind the same are to increase the sales

  • Line Extension Vs Brand Extension Your Business

    A line extension is a product that incorporates a slight twist on an established brand It utilizes the older brand s name and imagery and is usually in the same general product category More than 50 percent of all new product launches each year are for line extensions that simply have a new flavor size or nutritional content according to

  • In Latest Medicaid Rule CMS Aims to Define Line

    Jun 18 2020  Line Extension Need Not Be an Oral Solid Dosage Form In its 2012 proposed rule CMS had proposed that to be a line extension both the initial brand name drug and the line extension drug had to be an oral solid dosage form CMS now states that the statutory language can be reasonably construed so as to provide that only the initial single

  • Product Line Extension Definition Strategies Example

    A product line extension is when a company creates a new product in the same product line of an existing brand The strategy for an extension could be a different color or size and it may have

  • Line extension application Types of marketing

    A line extension is an important extension of an existing marketing authorisation which is why a separate application for a marketing authorisation is needed for a line extension pursuant to article 12 or 13 of Directive 2001/82/EC The holder of this marketing authorisation is the same as for the other products in the line

  • Other famous brand extension failuresand lessons learned

    Dec 10 2006  Country Time Cider Country Time Lemonade Drink was launched in 1976 by Kraft foods as a powder mix and soon became the top selling lemonade product sold through US grocery and convenience stores It successfully extended its line with Country Time Pink Lemonade which was introduced in 1977

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  • Brand Extension Definition Types Examples Feedough

    Dec 30 2019  A line extension is the extension of the product line while the brand extension is the extension of the width of the product mix In simple wordsLine extension involves an extension of the existing product category For example Coca Cola releasing its Diet Coke variant was a line extension where the product didn t release in a

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  • What Is a Product Line Indeed

    Feb 22 2021  A product line extension is when someone adds new products into their product line to try to entice new customers to purchase For example consider a company that produces whey protein powder for bodybuilders That product is largely purchased by male bodybuilders so to widen their audience and attract new customers they may develop a

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  • Extensions of marketing authorisations questions and

    The invented name of the medicinal product will be the same for the extension as it is for the existing Marketing Authorisation of the medicinal product The addition of a qualifier suffix e g Invented name qualifier is not possible within the same Marketing Authorisation as this would result in a different invented name It should be clear that the complete name of the

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